Consumer Behavior: Building Marketing Strategy (Int'l Ed)
Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
| Autor: | Hawkins, Delbert I Mothersbaugh, David L Best, Roger J |
|---|---|
| EAN: | 9789814607537 |
| Sprache: | Englisch |
| Produktart: | kartoniert, broschiert |
| Verlag: | McGraw-Hill Education / Asia McGraw-Hill Higher Education |
| Größe: | 28 × 203 × 256 |
| Gewicht: | 1 g |
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