Consumer Behavior, with DDB LifeStyle Study Data Disk CD
Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
| Autor: | Hawkins, Delbert I. Mothersbaugh, David L |
|---|---|
| EAN: | 9780071315128 |
| Sprache: | Englisch |
| Seitenzahl: | 832 |
| Produktart: | kartoniert, broschiert |
| Verlag: | McGraw-Hill Higher Education |
| Veröffentlichungsdatum: | 13.08.2008 |
| Untertitel: | Building Marketing Strategy. International Student Edition |
| Schlagworte: | Verbraucherverhalten |
| Größe: | 261 |
| Gewicht: | 1628 g |
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