BrandDigital
This book offers a comprehensive assessment of the future marketing landscape, including discussion of how global digital acceleration has affected brands through the social networking and customer-based brand promotion of websites such as Google and MySpace. Includes many case studies of successful digital branding.
| Autor: | Adamson, Allen P. |
|---|---|
| EAN: | 9780230606043 |
| Sprache: | Englisch |
| Seitenzahl: | 256 |
| Produktart: | Gebunden |
| Verlag: | Macmillan Publishers International |
| Veröffentlichungsdatum: | 03.09.2008 |
| Untertitel: | Simple Ways Top Brands Succeed in the Digital World |
| Schlagworte: | Branding Digitale Netze Markenmanagement |
| Gewicht: | 496 g |
