Influence
Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
| Autor: | Cialdini, Robert B. |
|---|---|
| EAN: | 9780061241895 |
| Sprache: | Englisch Deutsch |
| Seitenzahl: | 336 |
| Produktart: | kartoniert, broschiert |
| Verlag: | HarperCollins US |
| Veröffentlichungsdatum: | 24.06.2011 |
| Untertitel: | The Psychology of Persuasion |
| Schlagworte: | Beeinflussung; Ratgeber Überzeugen; Ratgeber |
| Größe: | 36 × 130 × 205 |
| Gewicht: | 288 g |
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