How to Write a Marketing Plan
How to Write a Marketing Plan, 5th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation. With a brand new chapter to help you produce mini-plans and seize new opportunities quickly, it is essential reading for anyone who wants to boost their business, sell products or services and learn the techniques of market research.
| Autor: | Westwood, John |
|---|---|
| EAN: | 9780749475710 |
| Sprache: | Englisch |
| Seitenzahl: | 192 |
| Produktart: | kartoniert, broschiert |
| Verlag: | Kogan Page |
| Veröffentlichungsdatum: | 09.09.2016 |
| Schlagworte: | Marketingplanung |
| Größe: | 10 × 144 × 218 |
| Gewicht: | 248 g |
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