THE BEHAVIORAL FACTORS OF CONSUMER'S THAT DETERMINE E-BANKING ADOPTION
105,00 €*
Sofort verfügbar, Lieferzeit: 1-3 Tage
Produktnummer:
9786202923798
At present, there is a real revolution in ICT that attempt to provide solutionsfor all aspects of life, including banks, where they can serve their customers and provide them with the best E-banking services with high-quality.An innovative and comprehensive model based on extended theDecomposed theory of planned behavior and the model has nine variablesand is designed to determine the factors that affect consumer's intention toadopt E-banking. These variables are; Attitude, perceived control behavior,subjective norms, perceived risk, perceived trust, facilitating condition,behavior intention, and adoption. In addition to explaining the moderation role of self-efficacy between the behavioral intention and adoption, as well as study all the relationships.
| Autor: | Jouda, Haitham |
|---|---|
| EAN: | 9786202923798 |
| Sprache: | Englisch |
| Seitenzahl: | 376 |
| Produktart: | kartoniert, broschiert |
| Verlag: | LAP Lambert Academic Publishing |
| Untertitel: | Banking E-services |
| Schlagworte: | E-Banking |
| Größe: | 150 × 220 |
