Zum Hauptinhalt springen Zur Suche springen Zur Hauptnavigation springen

Trailblazer

Marc Benioff
biNEW YORK TIMES /iBESTSELLER The founder and co-CEO of Salesforce delivers abn inspiring vision for successful companies of the future in which changing the world is everyone s business./b/bbrbrb The gold standard on how to use business as a platform for change at this urgent time. bRay Dalio, founder of Bridgewater Associates and author of iPrinciples: Life and Work/i/b/bbrbrWhat s the secret to business growth and innovation and a purpose-driven career in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do.brbrIn iTrailblazer,/i Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world s most admired companies. He reveals how Salesforce s core values trust, customer success, innovation, and equality and commitment to giving back have become the company s greatest competitive advantage and the most powerful engine of its success. Because no matter what business you re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to cultivate a company culture positioned to thrive in the face of the inevitable disruption ahead.brbrNone of us in the business world can afford to sit on the sidelines and ignore what s going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, iTrailblazer/i reveals how anyone can become an agent of change.brbrbPraise for iTrailblazer/i/bbrbr A guide for what every business and organization must do to thrive in this period of profound political and economic change. b Jamie Dimon, chairman and CEO of JPMorgan Chasebr/bbr In iTrailblazer, /iBenioff explores how companies can nurture a values-based culture to become powerful platforms for change. b Susan Wojcicki, CEO of YouTube/b