Promotional Packaging & Design, w. CD
Today the packaging and design of a project not only serves a practical function it also serves to reinforce its public image, aesthetic appeal and marketability. A press kit with a innovative, creative design and look can make all the difference to a PR, marketing or advertising campaign. This book addresses all aspects of designing promotional material from cutting-edge folding techniques, ideas, and design elements using real-life illustrated examples form leading creative agencies and studios. A highly useful compendium o the best graphic design proposals for press, the book even includes patterns of the projects so the reader can observe each detail and inner workings of the creative process. Contains a CD with packaging templates, offering time-saving design solutions for designers.
| EAN: | 9788493650810 |
|---|---|
| Sprache: | Englisch |
| Seitenzahl: | 335 |
| Produktart: | kartoniert, broschiert |
| Herausgeber: | Campos, Cristian |
| Verlag: | Promopress |
| Veröffentlichungsdatum: | 03.03.2011 |
| Untertitel: | Creative Concepts, Foldings and Templates |
| Schlagworte: | Verpackungsdesign |
| Größe: | 226 |
| Gewicht: | 1062 g |
