Tribal Marketing, Tribal Branding
37,30 €*
Sofort verfügbar, Lieferzeit: 1-3 Tage
Produktnummer:
9781349350094
Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.
| Autor: | Richardson, Brendan |
|---|---|
| EAN: | 9781349350094 |
| Sprache: | Englisch |
| Seitenzahl: | 184 |
| Produktart: | kartoniert, broschiert |
| Verlag: | Palgrave Macmillan Palgrave Macmillan UK Springer Palgrave Macmillan |
| Untertitel: | An expert guide to the brand co-creation process |
| Schlagworte: | Ethno-Marketing |
| Größe: | 235 × 155 × 11 |
| Gewicht: | 311 g |
