e-shock
e-shock and e-shock 2000 proved themselves to be landmark books that revolutionised the way major retailers and manufacturers look at the strategic opportunities for e-commerce. But in the online world nothing is static - and now there is a new game in town. To keep pace with the rapid rate of change and developments in e-commerce, Michael de Kare-Silver has radically revised and updated e-Shock 2000 and added a vital new strategy section - The New Rules of e-Commerce Success.
| Autor: | Loparo, Kenneth A. |
|---|---|
| EAN: | 9780333946015 |
| Sprache: | Englisch |
| Seitenzahl: | 352 |
| Produktart: | kartoniert, broschiert |
| Verlag: | GB Gardners Books Macmillan Education |
| Untertitel: | The New Rules. E-Strategies for Retailers and Manufacturers |
| Schlagworte: | E-Commerce Einzelhandel Konsumgütermarketing Electronic |
| Größe: | 20 × 159 × 233 |
| Gewicht: | 554 g |
