Textuality and Contextuality
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Produktnummer:
9783631668771
This study offers a contrastive analysis of culturally grounded differences in discourse by comparing advertising strategies in three European languages: (British) English, French and Polish. Taking a critical stance and considering changes through globalisation, the author aims to find out to what extent the classic distinction between high-context (individualist) and low-context (collectivist) cultures can be empirically maintained. To paint a differentiated picture, the investigation combines findings from Sociology, Anthropological and Discourse Linguistics and uses both quantitative and qualitative methods. The data reveal ground-breaking differences in the use of foreign languages, the relation between text and images and the interaction between advertising images and readers.
| Autor: | Smoli¿ska, Aneta |
|---|---|
| EAN: | 9783631668771 |
| Sprache: | Englisch |
| Seitenzahl: | 278 |
| Produktart: | Gebunden |
| Verlag: | Peter Lang Peter Lang GmbH, Internationaler Verlag der Wissenschaften |
| Veröffentlichungsdatum: | 20.06.2017 |
| Untertitel: | Cross-Cultural Advertising from the Perspective of High- vs. Low-Context Cultures in Europe |
| Schlagworte: | Fremdsprachenunterricht Komparatistik Literaturwissenschaft (vergleichende) Sprachwissenschaft / Komparatistik Vergleichende Literatur- u. Sprachwissenschaft Kunsthandel Literaturwissenschaft Mäzen - Mäzenatentum Analyse / Textanalyse Analyse (literarisch, sprachlich) / Textanalyse Textanalyse |
| Größe: | 20 × 153 × 216 |
| Gewicht: | 475 g |
