Brand New Future
20,70 €*
Dieses Produkt erscheint am 15. Mai 2025
Produktnummer:
9781917391283
Today's consumers are increasingly looking for brands that resonate with their personal values and do something good for the world. Demand for sustainability has reached an all-time high, where brands are expected to play an important role in shaping a more sustainable future. Consumers are aware of the environmental and social impacts of their purchases, which has resulted in demand for transparency from brands and companies demonstrating a commitment to ethical practices. This book, by a leading brand strategist and practitioner, calls out to those companies and brands that want to work towards a more sustainable and equitable future. Besides showing how brands work, it provides a practical roadmap for the creation of successful brands that contribute towards a more just and regenerative world. The world is changing and people are seeking brands that have a higher purpose and that are actively working to make a difference in society.
| Autor: | Sheard, Bob |
|---|---|
| EAN: | 9781917391283 |
| Sprache: | Englisch |
| Seitenzahl: | 240 |
| Produktart: | kartoniert, broschiert |
| Verlag: | Lid Publishing |
| Veröffentlichungsdatum: | 15.05.2025 |
| Untertitel: | How brands work. How brands can save the world |
| Schlagworte: | Absatz / Marketing Marketing Vermarktung |
| Größe: | 138 × 216 |
