Staying the Consumption Course
60,80 €*
Sofort verfügbar, Lieferzeit: 1-3 Tage
Produktnummer:
9783658087876
Benjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three areas of research: path dependence, consumer behavior and service relationship marketing. He defines consumer lock-in as a situation of a potentially unaware inability to switch from or exit a consumption process due to entrenchment with increasing barriers on the individual and/or social level. Switching barriers are elaborated as consumer lock-in mechanisms. The resulting process model is outlined and empirically examined in an explorative panel study of a service relationship process in higher education. The author¿s findings support the presence of consumer lock-in in services as an idiosyncratic process of gradual entrapment. The phenomenon has relevance for researchers and practitioners in complex service relationships, where lock-in was found to be a likely occurrence but difficult to grasp.
| Autor: | Schulte, Benjamin Krischan |
|---|---|
| EAN: | 9783658087876 |
| Auflage: | 2015 |
| Sprache: | Englisch |
| Seitenzahl: | 248 |
| Produktart: | kartoniert, broschiert |
| Verlag: | Springer Fachmedien Wiesbaden Springer Fachmedien Wiesbaden GmbH |
| Veröffentlichungsdatum: | 20.02.2015 |
| Untertitel: | Exploring the Individual Lock-in Process in Service Relationships |
| Schlagworte: | Kauf - Käufer - Ratenkauf Kaufvertrag Vertrag / Kaufvertrag |
| Größe: | 14 × 148 × 210 |
| Gewicht: | 326 g |
