Packaging as a Marketing Strategy
77,80 €*
Sofort verfügbar, Lieferzeit: 1-3 Tage
Produktnummer:
9786204609423
In this book we will learn about packaging as a marketing strategy that can be used in products of a company located in the province of Andahuaylas, Apurimac region in Peru. The purpose of the research that led to this book was to analyze the primary packaging of the food processor ESDAY, which markets wild fruit jams under the brand Milact. The packaging of this product does not contain an attractive presentation for its subsequent positioning; understanding that this attribute, as well as the name of a product or organization, becomes positioned in the consumer's mind.
| Autor: | Zuñiga Oscco, Roxana Aguirre Landa, John Peter Agreda Cerna, Henrry Wilfredo |
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| EAN: | 9786204609423 |
| Sprache: | Englisch |
| Seitenzahl: | 124 |
| Produktart: | kartoniert, broschiert |
| Verlag: | Our Knowledge Publishing |
| Untertitel: | For Product Brand Positioning |
| Schlagworte: | Betriebswirtschaft Packaging |
| Größe: | 150 × 220 |
