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Produktnummer:
9780230600010
From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of "Chindia"). Essential reading for managers, marketers, and just about everyone else.
Autor: | Salzman, Marian Matathia, Ira |
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EAN: | 9780230600010 |
Sprache: | Englisch |
Seitenzahl: | 320 |
Produktart: | kartoniert, broschiert |
Verlag: | St. Martin's Griffin |
Veröffentlichungsdatum: | 27.11.2007 |
Untertitel: | Trends for the Future |
Größe: | 19 × 152 × 229 |
Gewicht: | 522 g |