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Marian Salzman, Ira Matathia
From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of "Chindia"). Essential reading for managers, marketers, and just about everyone else.
Autor: Salzman, Marian Matathia, Ira
EAN: 9780230600010
Sprache: Englisch
Seitenzahl: 320
Produktart: kartoniert, broschiert
Verlag: St. Martin's Griffin
Veröffentlichungsdatum: 27.11.2007
Untertitel: Trends for the Future
Größe: 19 × 152 × 229
Gewicht: 522 g