Global Information Systems for Strategic Advantage
Essay from the year 2012 in the subject Business economics - Business Management, Corporate Governance, printed single-sided, grade: 1.3, South Bank University London, course: Global Information Systems, language: English, abstract: For enterprises, it has become easier with this new form of the internet as a data carrier to market their products and reinforce their business to gain a competitive advantage in the global business world. Nowadays, companies compete on a global level with each other. Inventing and perfecting new process technologies is now more important and necessary for a global operating company to reach a sustainable competitive advantage than only focusing on new product development like in the past (Thurow, 2003).
| Autor: | Achenbach, Steffen |
|---|---|
| EAN: | 9783656401162 |
| Sprache: | Englisch |
| Seitenzahl: | 16 |
| Produktart: | kartoniert, broschiert |
| Verlag: | GRIN Verlag |
| Untertitel: | A critical Evaluation of the Strategic Role of Global Information Systems for Organisations including a Discussion of the Management Issues associated with Planning, Designing and Leading such a Strategy |
| Schlagworte: | Informationssysteme InformationSystems Unternehmenskommunikation StrategicAdvantage Information Systems Strategic Advantage |
| Größe: | 2 × 148 × 210 |
| Gewicht: | 40 g |
