Marketing Management
89,90 €*
Sofort verfügbar, Lieferzeit: 1-3 Tage
Produktnummer:
9786204751818
Marketing Management is a book which covers basic concepts of Marketing. It is a good reference book for both BBA & MBA students who want to understand the basic principles and fundamentals of Marketing.The book has ten chapters and includes information on basic concepts of marketing, consumer behaviour, product & pricing decisions, distribution channels marketing research and market segmentation, sales promotion,sales forecasting and advertising. Each chapter includes practical examples, and is concluded with a series of exercises.
| Autor: | Nisa, Syeedun |
|---|---|
| EAN: | 9786204751818 |
| Sprache: | Englisch |
| Seitenzahl: | 164 |
| Produktart: | kartoniert, broschiert |
| Verlag: | LAP Lambert Academic Publishing |
| Untertitel: | DE |
| Schlagworte: | Management Marketing Management Sales Management advertising |
| Größe: | 150 × 220 |
