Multilevel Marketing
Multilevel marketing (MLM) is a retail channel of distribution that has a negative image in the minds of many individuals and is under increasing scrutiny by government regulatory agencies around the globe. It is frequently alleged that multilevel marketing companies may be illegal pyramid schemes, and that such companies are unethical. One major concern being raised increasingly is the extent of so-called internal consumption. This book addresses those characteristics of multilevel marketing that are under attack and argues from an objective, not emotional, perspective that claims that MLM organisations are inherently pyramid schemes and unethical are misplaced.This work also studies the economic and social impact of MLM as a tool, which can influence society through employment generation, mobilizing long term funds and improving quality of life of people.
| Autor: | Ogunfolaju, Edward |
|---|---|
| EAN: | 9786202921015 |
| Sprache: | Englisch |
| Seitenzahl: | 76 |
| Produktart: | kartoniert, broschiert |
| Verlag: | LAP Lambert Academic Publishing |
| Schlagworte: | Multi-Level Marketing Business Plan |
| Größe: | 150 × 220 |
