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Customer orientation: How?

Bouchra Esslimani
This work is a collection of my work on customer orientation and the HR devices that can lead sales employees to adopt it. I do not pretend to have given an integrating model of all HR practices making customer orientation but at least raise awareness around the issue of the ability to satisfy customers. Furthermore, the theoretical and statistical confusion is cleared up on two concepts that are often confused: customer orientation and market orientation.
Autor: Esslimani, Bouchra
EAN: 9786204249483
Sprache: Englisch
Seitenzahl: 80
Produktart: kartoniert, broschiert
Verlag: Our Knowledge Publishing
Schlagworte: Empowerment Management Customer orientation Employees Personality market orientation
Größe: 150 × 220