The author gives you the knowledge you need to excel at all types of business communication. He shows that all successful business communication, whether a speech from a podium or a face-to-face conversation, stems from the same basic principles. By using his Five Keys to Successful Communication anyone can unlock the potential to become a great communicator in any medium. Is Your Message Getting Through? "Nido Qubein is living testimony to the greatness you can achieve in the communication business." -- The New Yorker "This is a tremendous resource book! Clear, concise, and complete. You'll benefit greatly from reading it, learning from it, and applying it in your life. A treasure." -- Casey Kasem "Not only does Nido Qubein electrify audiences but, with this book, he helps each one of us to become a more effective communicator." -- Ronald D. Glosser, President and CEO Hershey Trust Company "This book is truly outstanding! It is the best book ever written on how to be a more powerful, influential communicator--in every situation!" -- Brian Tracy, Chairman Brian Tracy International "Nido Qubein is acknowledged all over the world as a master communicator. Should anyone need additional proof of his skill, it will be found in this book." -- Richard Janeway, M.D. Dean, Bowman Gray School of Medicine, Wake Forest University "This book is a masterpiece on how to help people grow through effective communication." -- David R. Mercer National Executive Director, YMCA of the USA