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Social Data Analytics

Krish Krishnan, Shawn P Rogers
Social Data Analytics is the first practical guide for professionals who want to employ social data for analytics and business intelligence (BI). This book provides a comprehensive overview of the technologies and platforms and shows you how to access and analyze the data. You'll explore the five major types of social data and learn from cases and platform examples to help you make the most of sentiment, behavioral, social graph, location, and rich media data. A four-step approach to the social BI process will help you access, evaluate, collaborate, and share social data with ease. . You'll learn everything you need to know to monitor social media and get an overview of the leading vendors in a crowded space of BI applications. By the end of this book, you will be well prepared for your organization's next social data analytics project.
Autor: Krishnan, Krish Rogers, Shawn P
EAN: 9780123971869
Sprache: Englisch
Seitenzahl: 158
Produktart: kartoniert, broschiert
Verlag: Elsevier Science
Veröffentlichungsdatum: 13.11.2014
Untertitel: Collaboration for the Enterprise
Schlagworte: Computers - Accounting Packages
Größe: 10 × 186 × 231
Gewicht: 345 g