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Development of a commercial strategy for an insurance product

Sergiu Girjau
In this work, the procedures for diagnosing the economic environment concerning the insurance market are shown, using classical models of the diagnosis. Based on the diagnosis of the economic environment, I try to identify the current problems and solutions to develop a commercial strategy for an insurance product, where the pitfalls for innovating in the insurance field and the steps to develop an innovative development strategy for an insurance product.
Autor: Girjau, Sergiu
EAN: 9786203975901
Sprache: Englisch
Seitenzahl: 52
Produktart: kartoniert, broschiert
Verlag: Our Knowledge Publishing
Schlagworte: Wirtschaft / Ökonomie Development BUSINESS STRATEGY insurance product
Größe: 150 × 220