Marketing and Smart Technologies
355,00 €*
Sofort verfügbar, Lieferzeit: 1-3 Tage
Produktnummer:
9789811692741
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2-4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
| EAN: | 9789811692741 |
|---|---|
| Sprache: | Englisch |
| Seitenzahl: | 739 |
| Produktart: | kartoniert, broschiert |
| Herausgeber: | Reis, José Luís Peter, Marc K. Cayolla, Ricardo Bogdanovic, Zorica |
| Verlag: | Springer Springer, Berlin Springer Nature Singapore |
| Untertitel: | Proceedings of ICMarkTech 2021, Volume 2 |
| Schlagworte: | Web Marketing E-Commerce Social Media / Soziale Medien Mobile Marketing Blockchain |
| Größe: | 235 × 155 × 34 |
