Persuading People
63,30 €*
Sofort verfügbar, Lieferzeit: 1-3 Tage
Produktnummer:
9781137003676
This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills.Now thoroughly revised and expanded, the second edition of this successful text includes:- developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion- extended and updated examples of rhetoric in action- clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice- a new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises.
| Autor: | Cockcroft, Robert Cockcroft, Susan Hamilton, Craig |
|---|---|
| EAN: | 9781137003676 |
| Sprache: | Englisch |
| Seitenzahl: | 344 |
| Produktart: | kartoniert, broschiert |
| Verlag: | Macmillan Education Red Globe Press |
| Veröffentlichungsdatum: | 31.03.2014 |
| Untertitel: | An Introduction to Rhetoric |
| Schlagworte: | Sprachgeschichte Sprachwissenschaft / Sprachgeschichte |
| Größe: | 19 × 140 × 216 |
| Gewicht: | 434 g |
