Revenue management in the hotel business
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Produktnummer:
9786203719178
The paper reflects the results of the conceptual framework of revenue management in the hospitality industry, namely, the concept of revenue management method, segmentation as a basis for market analytics in the hotel business, the role of benchmarking in revenue management of hotel complexes.The conducted analysis of the hotel market and revenue management system made it possible to carry out the projection of revenue management practices to the enterprises of hotel business in Belgorod. Belgorod through the optimization of sales channels, development of out-of-room revenue centers, development of revenue management solutions based on digitalization.
| Autor: | Klimowa, Tat'qna Bogomazowa, Irina Mel'nikowa, Viktoriq |
|---|---|
| EAN: | 9786203719178 |
| Sprache: | Englisch |
| Seitenzahl: | 128 |
| Produktart: | kartoniert, broschiert |
| Verlag: | Our Knowledge Publishing |
| Schlagworte: | Revenue Management Benchmarking Betriebswirtschaft Hospitality sales channels profitability centers |
| Größe: | 150 × 220 |
