Advances in Digital Marketing and eCommerce
261,00 €*
Sofort verfügbar, Lieferzeit: 1-3 Tage
Produktnummer:
9783031318382
The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing.This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.
| EAN: | 9783031318382 |
|---|---|
| Sprache: | Englisch |
| Seitenzahl: | 306 |
| Produktart: | kartoniert, broschiert |
| Herausgeber: | Martínez-López, Francisco J. |
| Verlag: | Springer Springer, Berlin Springer Nature Switzerland |
| Untertitel: | Fourth International Conference, 2023 |
| Schlagworte: | Influencer Marketing Social Commerce Marketing Branding |
| Größe: | 235 × 155 × 17 |
| Gewicht: | 482 g |
