Remote Service Technology Perception and its Impact on Customer-Provider Relationships
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Produktnummer:
9783834931009
Stefanie Paluch employs multiple qualitative methods to explore the perception of remote services and its impact on customer-provider relationships in USA, Germany and Sweden. She develops a comprehensive model about customers¿ holistic remote service experience and derives theoretical propositions that reflect main influence factors.
| Autor: | Paluch, Stefanie |
|---|---|
| EAN: | 9783834931009 |
| Auflage: | 2012 |
| Sprache: | Englisch |
| Seitenzahl: | 440 |
| Produktart: | kartoniert, broschiert |
| Verlag: | Betriebswirtschaftlicher Verlag Dr. Th. Gabler Gabler Verlag |
| Veröffentlichungsdatum: | 23.09.2011 |
| Untertitel: | An Empirical Exploratory Study in a B-to-B-setting |
| Schlagworte: | Customer Relationship Management - CRM Kundenmanagement / Customer Relationship Management Internet / Browser, Provider, Tools |
| Größe: | 24 × 148 × 210 |
| Gewicht: | 565 g |
