The Smarter Screen
bA leading behavioral economist shows how to improve our thinking and decisions in an age of screens./bbrbr We think differently on screens. We might even think differently on different types of screens. The medium shapes the message.p /ppBy drawing on the latest research, behavioral economist Shlomo Benartzi shows that many of the nudges and cues that influence our offline choices fail to work online. Instead, our digital behavior is driven by a new collection of quirks and tendencies, such as the screen location effect, in which the precise location of an item on a display can make us far more likely to pick it./ppUntil we understand how people really think on screens, we ll never be able help them think better. Using provocative case studies, Benartzi shows how the right kind of digital intervention can help consumers cut wasteful spending, lose weight, and shop more effectively. It can even save lives./p
| Autor: | Benartzi, Shlomo |
|---|---|
| EAN: | 9781591848325 |
| Sprache: | Englisch |
| Seitenzahl: | 256 |
| Produktart: | kartoniert, broschiert |
| Verlag: | Penguin US |
| Veröffentlichungsdatum: | 05.10.2015 |
| Untertitel: | Surprising Ways to Influence and Improve Online Behavior |
| Schlagworte: | Internetzeitalter Verhaltensänderung / Verhaltensmodifikation; Ratgeber web design product development UX UX design behavioral economics choice architecture business non-fiction marketing strategy digital marketing social media social media marketing mobile marketing technology user experience user experience design nudge app design product psychology literacy digital literacy internet screen time behavioral design behavior design behavior economics advertising consumer behavior business books branding money influence economy psychology books traction |
| Größe: | 16 × 152 × 228 |
| Gewicht: | 310 g |
