Entrepreneurial Solutions for Prosperity in BoP Markets
There has been immense worldwide excitement about the potential of Base of the Pyramid (BoP) businesses to help the world's poorest societies escape poverty. Unfortunately, many BoP firms have been locked in a survival trap that keeps them small, inefficient, and unprofitable. Here, Eric Kacou identifies breakthrough techniques and approaches that are helping BoP businesses grow rapidly, successfully, and profitably. Drawing from his immense on-the-ground experience in many of Africa's most challenging business environments, he identifies business models and techniques that have been proven in the field. Kacou dissects the survival trap
| Autor: | Kacou, Eric |
|---|---|
| EAN: | 9780137079261 |
| Sprache: | Englisch |
| Seitenzahl: | 336 |
| Produktart: | Gebunden |
| Verlag: | Pearson Wharton School Publishing |
| Veröffentlichungsdatum: | 04.03.2011 |
| Untertitel: | Strategies for Business and Economic Transformation |
| Schlagworte: | Geschäftsmodell Transformation (Wirtschaft) Unternehmensstrategie Wachstumsmärkte Bottom of the Pyramid |
| Größe: | 26 × 165 × 236 |
| Gewicht: | 582 g |
