Understanding consumer behavior
86,60 €*
Sofort verfügbar, Lieferzeit: 1-3 Tage
Produktnummer:
9786204440736
For marketing, the study of behavior is primarily about understanding, predicting and controlling behavior. Objectively, there are currently several disciplines devoted to the study of behavior. These behavioral sciences include: political science, education, psychiatry, psychology, sociology, human ethology and anthropology.