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Understanding consumer behavior

Mohamed Kadhem Kilani
For marketing, the study of behavior is primarily about understanding, predicting and controlling behavior. Objectively, there are currently several disciplines devoted to the study of behavior. These behavioral sciences include: political science, education, psychiatry, psychology, sociology, human ethology and anthropology.
Autor: Kilani, Mohamed Kadhem
EAN: 9786204440736
Sprache: Englisch
Seitenzahl: 172
Produktart: kartoniert, broschiert
Verlag: Our Knowledge Publishing
Schlagworte: Marketing consumer Behavior Attitudes buyer
Größe: 150 × 220