Communications Writing and Design
Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. * Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles * Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques * Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work * Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors
| Autor: | DiMarco, John |
|---|---|
| EAN: | 9781119118909 |
| Sprache: | Englisch |
| Seitenzahl: | 214 |
| Produktart: | Gebunden |
| Verlag: | Wiley & Sons Wiley-Blackwell |
| Untertitel: | The Integrated Manual for Marketing, Advertising, and Public Relations |
| Schlagworte: | Massenkommunikation Strategisches Marketing Öffentlichkeitsarbeit |
| Größe: | 250 |
