Chances and Challenges of Digital Management
190,00 €*
Sofort verfügbar, Lieferzeit: 1-3 Tage
Produktnummer:
9783031456039
This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany). It discusses the possibilities of digital management under current conditions, highlights recent technological advances, and addresses further marketing perspectives. The topics covered include digitalization, digital transformation, e-commerce, artificial intelligence, big data, blockchain, online marketing, the transformation of small and medium-sized businesses, digital law, digital social innovation, and digital ethics.
| EAN: | 9783031456039 |
|---|---|
| Sprache: | Englisch |
| Seitenzahl: | 250 |
| Produktart: | kartoniert, broschiert |
| Herausgeber: | Geibel, Richard C. Machavariani, Shalva |
| Verlag: | Springer Springer, Berlin Springer Nature Switzerland |
| Untertitel: | Proceedings of the International Scientific-Practical Conference (ISPC 2022) |
| Schlagworte: | E-Commerce Social Commerce Blockchain Big Data |
| Größe: | 235 × 155 × 14 |
| Gewicht: | 406 g |
