Brand Naming
31,40 €*
Sofort verfügbar, Lieferzeit: 1-3 Tage
Produktnummer:
9781637421550
You don't have a brand-whether it's for a company or a product-until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus-not to mention Scrabble-and pick up Brand Naming.
| Autor: | Meyerson, Rob |
|---|---|
| EAN: | 9781637421550 |
| Sprache: | Englisch |
| Seitenzahl: | 194 |
| Produktart: | kartoniert, broschiert |
| Verlag: | Business Expert Press |
| Veröffentlichungsdatum: | 14.12.2021 |
| Untertitel: | The Complete Guide to Creating a Name for Your Company, Product, or Service |
| Größe: | 11 × 152 × 229 |
| Gewicht: | 290 g |
