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The Knack

Bo Burlingham, Norm Brodsky
Too many start-ups don't make the grade - what makes a successful business take off? Starting a new business is exciting but there are many traps for the unwary. Some would-be entrepreneurs stick so firmly to their step-by-step guides that they don't see what's really going on. Others become so obsessed with potential problems they lose sight of the bigger picture. What they really need according to serial entrepreneur Norm Brodsky is a mindset that will help them to stay focussed on the real goals and grab opportunities whenever they arise. He calls it 'the knack'. It's helped him to build eight phenomenally successful companies and in this book he uses stories of real companies facing real challenges to show you how to develop it too.
Autor: Burlingham, Bo Brodsky, Norm
EAN: 9781847940339
Sprache: Englisch
Seitenzahl: 288
Produktart: kartoniert, broschiert
Verlag: Random House Business
Veröffentlichungsdatum: 05.02.2009
Schlagworte: Englische Bücher / Wirtschaft, Business Existenzgründung Selbständigkeit (Erwerbstätigkeit) / Existenzgründung
Größe: 18 × 129 × 198
Gewicht: 346 g