The Brand Gap
All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strategy! . With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today's most well-known and respected authorities on the topic of branding.. Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding.. Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.
| Autor: | Neumeier, Marty |
|---|---|
| EAN: | 9780321348104 |
| Auflage: | 000 |
| Sprache: | Englisch |
| Seitenzahl: | 194 |
| Produktart: | kartoniert, broschiert |
| Verlag: | New Riders Pearson Education Limited |
| Veröffentlichungsdatum: | 01.07.2005 |
| Untertitel: | How to bridge the distance between business strategy and design |
| Schlagworte: | Marke Warenzeichen Absatz / Marketing Marketing Vermarktung Vertrieb Unternehmensgeschichte Wirtschaft / Unternehmensgeschichte Computer / PC-Hardware Werbung Bildbearbeitung Bildverarbeitung Grafik (EDV) / Bildverarbeitung |
| Größe: | 13 × 136 × 202 |
| Gewicht: | 248 g |
