TECHNOLOGY AND CONSUMPTION
50,30 €*
Sofort verfügbar, Lieferzeit: 1-3 Tage
Produktnummer:
9786205135846
Consumption through online platforms has been growing every year in Brazil. For this and other reasons, e-commerce has revolutionized the business world and the way people sell and consume. Today it can be considered one of the most profitable platforms for sales and, despite presenting countless advantages for consumers, there is still a significant portion of people who have resistance to making online purchases. Given this social context, this book aims to demonstrate the risks perceived by consumers regarding online purchases. In addition, it highlights the importance of information management by companies so that customers feel the confidence necessary to make their purchases over the internet.
| Autor: | Figueira, Rebeca Formiga Confessor, Alexya Bianca de Souza |
|---|---|
| EAN: | 9786205135846 |
| Sprache: | Englisch Deutsch |
| Seitenzahl: | 68 |
| Produktart: | kartoniert, broschiert |
| Verlag: | Our Knowledge Publishing |
| Untertitel: | Risk Perception in Online Shopping |
| Schlagworte: | E-Commerce Management digital marketing technology and consumption risk perception in online shopping internet and consumption Consumer Behavior |
| Größe: | 150 × 220 |
