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E-Conomics

As the emerging technologies of electricity and the telephone revolutionized industry at the end of the 19th century, so has the Internet transformed the landscape of world economy today. E-conomics provides readers a roadmap to this new landscape, a systematic reference guide to economics in the information age. The finest scientists in communication economics from the U.S. and Europa have collaborated to provide an in-depth analysis of the Internet revolution and how the rules of the game have changed in an economy that trades in information instead of industrial goods. E-conomics focuses on the European telecommunications industry and features strategies for a successful Network Economy, as well as an emphasis on the network infrastructure and the importance of compatible technological standards. This book is essential reading for economists and business strategists requiring an understanding of the dynamics of electronic commerce. E-conomics is a substantive reference book for the Internet economy. This book takes the European telecommunications industry as its focal point. E-conomics is highly recommended for anyone seeking a greater understanding of the workings of a network economy or those seeking to succeed in business in the information age.
EAN: 9783540649434
Sprache: Englisch
Seitenzahl: 330
Produktart: Gebunden
Verlag: Springer, Berlin
Untertitel: Strategies for the Digital Marketplace. With an intr. by. Cal Shapiro and Hal Varian
Schlagworte: Internet-Ökonomie Kommunikationsindustrie Medienunternehmen deutsche
Größe: 255
Gewicht: 874 g