SOCIO-ENVIRONMENTAL MANAGEMENT AND GREEN MARKETING
50,30 €*
Sofort verfügbar, Lieferzeit: 1-3 Tage
Produktnummer:
9786205136683
The environment has become one of the most urgent topics in the world. The discussion that began in the 1970s has gradually gained repercussion and is currently a cause for worldwide concern. With increasingly problematic scenarios in terms of finite natural resources and people's consumption patterns, managers need to adapt their management practices to awareness and sustainability policies. In this context, this book addresses a study applied to a Hotel Chain in Brazil. The objective is to verify the environmental and management policies that are developed in this branch of activity.
| Autor: | Figueira, Rebeca Formiga Gondim, Yúri Augusto |
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| EAN: | 9786205136683 |
| Sprache: | Englisch Deutsch |
| Seitenzahl: | 60 |
| Produktart: | kartoniert, broschiert |
| Verlag: | Our Knowledge Publishing |
| Untertitel: | A Study in a Brazilian Hotel Chain |
| Schlagworte: | Management Environmental management social and environmental management Sustainability Green Marketing conscious consumption sustainable practices Hotels Rede Hotelira de João Pessoa |
| Größe: | 150 × 220 |
