The Customer Century
67,60 €*
Sofort verfügbar, Lieferzeit: 1-3 Tage
Produktnummer:
9780415512787
Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium. Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming 'customer century'.
| Autor: | Gronstedt, Anders |
|---|---|
| EAN: | 9780415512787 |
| Sprache: | Englisch |
| Seitenzahl: | 252 |
| Produktart: | kartoniert, broschiert |
| Verlag: | Routledge Taylor & Francis |
| Untertitel: | Lessons from World Class Companies in Integrated Communications |
| Schlagworte: | Quality Function Deployment |
| Größe: | 229 × 152 × 14 |
| Gewicht: | 378 g |
