Methods of examination of verbal information in an advertising message
41,50 €*
Sofort verfügbar, Lieferzeit: 1-3 Tage
Produktnummer:
9786204505725
This tutorial includes methods of verbal information examination. With the help of these methods it is possible to obtain information about the effectiveness of the advertising text. The proposed material has a practical character and can provide substantial assistance in the process of training public relations and advertising specialists. For students, graduate students, teachers and a wide range of professionals interested in advertising and PR.
| Autor: | Kurbatskaya, Tatiana |
|---|---|
| EAN: | 9786204505725 |
| Sprache: | Englisch |
| Seitenzahl: | 68 |
| Produktart: | kartoniert, broschiert |
| Verlag: | Our Knowledge Publishing |
| Untertitel: | Tutorial |
| Schlagworte: | Marketing advertising expertise text evaluation Research Methods |
| Größe: | 150 × 220 |
