Lights, Camera, Campaign!
Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.
| EAN: | 9780820468310 |
|---|---|
| Sprache: | Englisch |
| Seitenzahl: | 322 |
| Produktart: | kartoniert, broschiert |
| Herausgeber: | Schultz, David A. |
| Verlag: | Peter Lang Ltd. International Academic Publishers |
| Untertitel: | Media, Politics, and Political Advertising |
| Schlagworte: | Medien USA; Politik/Zeitgeschichte Werbung; Theorien/Konzepte/Strategien |
| Größe: | 225 × 150 × 18 |
| Gewicht: | 468 g |
