Language and Intercultural Communication in Cross-border Trade Context
89,90 €*
Sofort verfügbar, Lieferzeit: 1-3 Tage
Produktnummer:
9786204981291
The book explores cross-border languages, language status, and intercultural communication in diverse cross-border contexts. It discusses the vital role of an appropriate cross-cultural language in enhancing intercultural relations and cross-border trade. The book also focuses on analyzing communication strategies that traders and customers can employ to remain afloat of the ever-present intercultural communication challenges with specific reference to the Kenya-Uganda Cross-border Trade. This is a crucial book for linguistics, intercultural communication, and regional integration.
| Autor: | Odhiambo, Edwin Chris |
|---|---|
| EAN: | 9786204981291 |
| Sprache: | Englisch |
| Seitenzahl: | 172 |
| Produktart: | kartoniert, broschiert |
| Verlag: | LAP Lambert Academic Publishing |
| Untertitel: | Transcending Linguistic and Intercultural Communication Challenges. DE |
| Schlagworte: | Kommunikationswissenschaft Intercultural Communication Intercultural Interactions communication accommodation Cross-Border Trade. |
| Größe: | 150 × 220 |
