Entrepreneurship Theory and Practice
p/ppThis beautifully written and thoroughly modern core textbook provides a strong bridge between entrepreneurship theory and practice and looks at the entire life cycle of a business, including the often neglected area of business closure. Underpinned by strong academic rigour, the text takes a critical approach, yet is also highly accessible and readable, explaining complex concepts clearly and succinctly. Research-led yet practice oriented, it examines the latest evidence-based thinking in the field and applies this to the practice of entrepreneurship through a plethora of practical examples, global cases, useful tools, and engaging, multi-faceted pedagogy./ppWritten by a recognised expert on entrepreneurship, iEntrepreneurship Theory and Practice /iis the ideal textbook for undergraduate, postgraduate, and MBA students taking modules on entrepreneurship that blend theory and practice. It requires no prior knowledge of entrepreneurship. /ppbr/pbrp/p
| Autor: | Greene, Francis J. |
|---|---|
| EAN: | 9781137589552 |
| Sprache: | Englisch |
| Seitenzahl: | 392 |
| Produktart: | kartoniert, broschiert |
| Verlag: | Macmillan Education Macmillan Education UK Red Globe Press |
| Schlagworte: | Entrepreneurship business entrepreneur Entrepreneurs New Business New Venture strategy success entrepreneurship practice entrepreneurship theory |
| Größe: | 16 × 193 × 260 |
| Gewicht: | 987 g |
