The Total Package
29,80 €*
Sofort verfügbar, Lieferzeit: 1-3 Tage
Produktnummer:
9780316365468
In this fascinating excursion through popular culture and marketing history, design critic Thomas Hine decodes the secret language of packaging -- and explains the many subtle ways that boxes, bottles, and cans persuade us to spend our hard-earned money. Tracing the art and science of package design from its emergence late last century to today's most instantly recognizable brand images -- the Campbell's soup can, the Coca-Cola bottle, the Marlboro box, and many others -- Hine has written an essential book for students of popular culture, designers, marketers ... and anyone who goes shopping.
| Autor: | Hine, Thomas |
|---|---|
| EAN: | 9780316365468 |
| Sprache: | Englisch |
| Seitenzahl: | 328 |
| Produktart: | kartoniert, broschiert |
| Verlag: | Back Bay Books |
| Veröffentlichungsdatum: | 19.08.1997 |
| Untertitel: | The Secret History and Hidden Meanings of Boxes, Bottles, Cans, and Other Persuasive Containers |
| Größe: | 19 × 140 × 216 |
| Gewicht: | 464 g |
