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Strategies Adopted for Flower Commercialization in Central Kashmir

Junaid Ayaz, Zahoor Ahmad Bhat, Ubaid Ayaz
Floriculture is fast emerging and highly competitive industry and its growth in Indian floriculture has been phenomenal since last 15 years. There is a need to consolidate the gains made so far by investing in critical areas to make further sustainable long term growth in floriculture sector. This book will increase the level of understanding of different approaches used by flower grower of Central Kashmir for commercial purpose with special focus on Production, Transportation and Marketing strategies.
Autor: Ayaz, Junaid Bhat, Zahoor Ahmad Ayaz, Ubaid
EAN: 9786204742519
Sprache: Englisch
Seitenzahl: 96
Produktart: kartoniert, broschiert
Verlag: LAP Lambert Academic Publishing
Untertitel: Study on Production, Transportation and Marketing Strategies of Commercial Flower Growers of Central Kashmir. DE
Schlagworte: Adoption Marketing knowledge Constraints Registered flower growers marketing and Socio-economic characteristics.
Größe: 150 × 220