The Chasm Companion
The Chasm Group is one of the world's leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high-tech industry. Now Moore's partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step-by-step field guide organized around three major concepts: * How high-tech market develop * How to specify a winning market development strategy * How to plan go-to-market programmes at different points in the life cycle. Wiefels' back-to-basics approach presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. The Chasm Companion reveals formulas drawn from real life that can be - and are being - used to stay on top in any economic climate.
| Autor: | Wiefels, Paul |
|---|---|
| EAN: | 9781841124681 |
| Sprache: | Englisch |
| Seitenzahl: | 352 |
| Produktart: | kartoniert, broschiert |
| Verlag: | Wiley & Sons |
| Untertitel: | A Field Guide to Crossing the Chasm and Inside the Tornado. With an Introd. by Geoffrey Moore |
| Schlagworte: | High-Tech / High-Technology / Hochtechnologie Technologiemarketing |
| Größe: | 210 |
| Gewicht: | 560 g |
