Phygital Banking
62,40 €*
Sofort verfügbar, Lieferzeit: 1-3 Tage
Produktnummer:
9786204098289
The marriage of human capital and digital technologies in physical bank branches, for the benefit of the customer experience, goes far beyond the implementation of a few digital tools to give customers the illusion that the institution has become totally digital and that the advisors have mastered the latest technologies. Designing a holistic experience for the customer, in a continuous flow, regardless of the distribution channel they use during their buying journey, requires a clear strategy and a rigorous planning of the different steps of the transformation process. Culture, management, advisors, customers, branches and processes must be perfectly aligned to offer current and future consumers a new, positive and emotional banking experience. The methodology proposed in this book gives a clear vision to the management bodies of banking institutions on what to take into consideration to have a maximum chance of success in the convergence of physical and digital channels for the benefit of the customer experience: PHYGITAL BANKING.
| Autor: | Anker, Claude |
|---|---|
| EAN: | 9786204098289 |
| Sprache: | Englisch |
| Seitenzahl: | 100 |
| Produktart: | kartoniert, broschiert |
| Verlag: | Our Knowledge Publishing |
| Untertitel: | The digital transformation of physical bank branches |
| Schlagworte: | Wirtschaft / Ökonomie digitalization bank branches |
| Größe: | 150 × 220 |
