Urban Innovation Networks
60,80 €*
Sofort verfügbar, Lieferzeit: 1-3 Tage
Produktnummer:
9783319246222
This book offers fresh insights into how companies can engage with, and make use of, the modern metropolis. Based on actor-network theory and the resource-based view of the firm, it demonstrates how the contemporary city can be seen ¿ and used ¿ as a resource for corporate innovation. The main argument is that companies have to build what the author calls ¿urban innovation networks.¿ After a theory-based outline of such networks, the author demonstrates the extent to which different institutional players ¿ companies such as Audi, Ikea and Siemens, but also arts institutions like the Haus der Kunst in Munich ¿ are already working to create them. The book combines management thinking with urban theory and the sociology of networks to create a unique blend of different views of capitalism and space, offering a new perspective on both the modern metropolis and globally operating companies active within our distinctly urban culture.
| Autor: | Gutzmer, Alexander |
|---|---|
| EAN: | 9783319246222 |
| Auflage: | 001 |
| Sprache: | Englisch |
| Seitenzahl: | 136 |
| Produktart: | Gebunden |
| Verlag: | Springer International Publishing Springer International Publishing AG |
| Veröffentlichungsdatum: | 18.11.2015 |
| Untertitel: | Understanding the City as a Strategic Resource |
| Schlagworte: | Management / Technologiemanagement Technologiemanagement Stadt / Urbanität Urbanität |
| Größe: | 14 × 160 × 241 |
| Gewicht: | 377 g |
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