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The Lean Startup

Eric Ries
THE INTERNATIONAL BESTSELLING SENSATION 'The Lean Startup changes everything.' - Harvard Business Review ---------- Most new businesses fail. But most of those failures are preventable. The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late. With over a million copies sold across the globe, now is your time to think Lean.
Autor: Ries, Eric
EAN: 9780670921607
Sprache: Englisch
Seitenzahl: 336
Produktart: kartoniert, broschiert
Verlag: Penguin Books UK Portfolio Viking
Veröffentlichungsdatum: 13.10.2011
Untertitel: The Million Copy Bestseller Driving Entrepreneurs to Success
Schlagworte: Existenzgründung Innovationsmanagement Lean Management / Schlankes Management Lean Startup
Größe: 30 × 152 × 249
Gewicht: 440 g