Scaling the Tail
72,60 €*
Sofort verfügbar, Lieferzeit: 1-3 Tage
Produktnummer:
9781349572007
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
| Autor: | Park, Seung Ho Ungson, Gerardo R. Cosgrove, Andrew |
|---|---|
| EAN: | 9781349572007 |
| Sprache: | Englisch |
| Seitenzahl: | 163 |
| Produktart: | kartoniert, broschiert |
| Verlag: | Palgrave Macmillan US Palgrave Pivot Springer Palgrave Macmillan |
| Untertitel: | Managing Profitable Growth in Emerging Markets |
| Schlagworte: | Emerging Markets |
| Größe: | 140 × 216 |
